In a landscape shaped by excess of images, signals, and constant posting my practice moves toward selection rather than accumulation. It operates through a process of filtering, reducing, and reordering, where clarity emerges not from adding more, but from choosing with intent. What remains is treated with precision: form, light, and movement held in balance within an evolving system of story, across scales that shift from the architectural to the near-microscopic.
Film, music, architecture, and the arts act as underlying structures, setting the pace of how things unfold, how frames hold, and how atmosphere settles over time.
Brands: Google, Pepsi, Flying Fish, BMW, Febreze, Red Bull, Nestlé, Greenpeace, OCDE, Accenture, Jumex, Johnnie Walker, VW, Purina, Canada Post. Studios & Agencies: Instrument, Equals True, Disney, ESPN, MTV, NatGeo, Landor & Fitch, Wildgoats, Siete Media, Circus, Ratpack, UPAX. Artists: Danna, Moderatto, The Warning, Sidártha, Jao, Del Water Gap, Underscores, Betsabé Romero, Janet Echelman, Máximo González, Nadín Ospina.
Identity systems that move, so a channel, a show or a tournament is recognised in the first second, on every screen and every airing.
Campaign spots, fake out-of-home and product films that turn a brand idea into something people stop for, share and remember.
Look development, particles, cloth and fluids that give a brand its own material world, from hero product shots to abstract loops.
Sets, studios and stages designed and pre-visualised in 3D, so clients approve the space before it is built and crews build exactly what was approved.
Visuals for LED stages, tours and award shows, designed for the size of the screen, the venue and the rhythm of the show.
Content mapped onto facades, sculptures and objects, turning architecture into a canvas for launches, festivals and brand moments.
Touch walls, interactive tables and sensor-driven screens for retail, lobbies and events, where people play with the brand instead of watching it.
Motion and 3D for websites, apps and products: interactive sites, product UI animation and 3D elements that make a digital brand feel crafted.
AI woven into a 3D and motion pipeline to explore more ideas, generate variations and localise content at scale, with a designer directing every frame.
Interactive exhibits, data stories and immersive rooms for museums, schools and brand spaces, so complex ideas are learnt by exploring them.
Immersive environments for video walls, installations and mixed reality, where audiences step inside the brand.
The same 3D models become physical: prototypes, collectibles, awards and set pieces printed or fabricated from the digital design.
Motion guidelines, templates and 3D asset libraries that let in-house and agency teams produce on-brand content fast, without starting from zero.
Products, data and services made simple through clear storytelling, 3D diagrams and data visualisation that show what a brand does and why it matters.
Generative and sensor-driven work for galleries and public space, plus digital editions for artists and collectors.
